>This is a conflation of the idea of a desire to publish, with the theory that that publishing must be de facto available on any platform in it's native format.

>This is a conflation of the idea of a desire to publish, with the theory that that publishing must be de facto available on any platform in it's native format. No, it's a conflation of the desire to publish with the desire to target the best electronic devices for reading (tablets), with the best format for _each_ platform (native), with easy 1-click access to monetization (already stored credit cards and people known to buy things). None of the above are solved by a website. And much less it solves stuff like background updates, large volumes of data and pictures being readable offline, etc.