But again, there are a limited number of money-making weekends in a year, and you're competing with other movies those weekends. If you have only 4-5 good chan

But again, there are a limited number of money-making weekends in a year, and you're competing with other movies those weekends. If you have only 4-5 good chances to make money in a year, you're going to maximize revenue over profitability.