I wouldn't, you wouldn't, and countless millions also wouldn't. But there is clearly a demographic who do use social media to signal lifestyle status, often us

I wouldn't, you wouldn't, and countless millions also wouldn't. But there is clearly a demographic who do use social media to signal lifestyle status, often using that lifestyle status to sell products of various kinds. The erosion of enthusiast fandom into paid influencer "fandom" is whole subculture.