The webpage's layout is just horrible. Scrolling is also non-default - and thus rather annoying; I had to stop after two scroll events. Why do people think they

The webpage's layout is just horrible. Scrolling is also non-default - and thus rather annoying; I had to stop after two scroll events. Why do people think they need so much fancy effects or non-standard behaviour, if their alleged goal is to get information across to other people?