BJ Fogg (at the Stanford Persuasive Technology Lab - http://captology.stanford.edu/ http://captology.stanford.edu/) and Nir Eyal have great research on the topi

BJ Fogg (at the Stanford Persuasive Technology Lab - http://captology.stanford.edu/ http://captology.stanford.edu/) and Nir Eyal have great research on the topic of forming habits: The Fogg Model for Behavior Design and Eyals MEA "Minimum Enjoyable Activity" for habit design are excellent frameworks. http://www.tinyhabits.com http://www.tinyhabits.com http://www.nirandfar.com/2012/01/your-new-years-resolution-i.. http://www.nirandfar.com/2012/01/your-new-years-resolution-i.... http://www.nirandfar.com/2012/02/habits-are-new-viral-why-st.. http://www.nirandfar.com/2012/02/habits-are-new-viral-why-st.... (great read for founders http://www.psychologytoday.com/experts/nir-eyal http://www.psychologytoday.com/experts/nir-eyal http://www.youtube.com/watch?v=nbHMwNbXnXo http://www.youtube.com/watch?v=nbHMwNbXnXo (nice video presentation)