We may soon see the end of the empathy economy because of this, which is generally bad. Some substantial portion of small business sales are due to empathy in t

We may soon see the end of the empathy economy because of this, which is generally bad. Some substantial portion of small business sales are due to empathy in the abstract. Lots of people buy worse or more expensive products because they think at least it's from a small business and not from Amazon. This is going to make the bottom fall out of the market. Only genuine artisans with unmistakable quality will be able to keep customers at that point. It's already happening with dropshippers at maker fairs pretending to have made some cheap jewelry or such things; people are catching onto this, buying less of it, and it makes all maker markets suffer.