Not unique to software engineers, but a significant factor is that many technical founders are highly specialized. As a result, they use language from their fie

Not unique to software engineers, but a significant factor is that many technical founders are highly specialized. As a result, they use language from their field, draw on cultural context from their field. Even in this article: > The marketing playbook for technical founders is just open source logic applied to business. It's a challenge for us to cross the chasm and meet others in _their_ context. I think that's critical for marketing to be effective. You would see the same if you hired a medical doctor, or a geologist into a marketing role.