The car metaphor isn’t working. SUVs range from $30k to $500k and up. Sports cars range from $30k to $500k and up. Sedans range from $30k to $500k and up. I us

The car metaphor isn’t working. SUVs range from $30k to $500k and up. Sports cars range from $30k to $500k and up. Sedans range from $30k to $500k and up. I used to love sports cars because I’d get out to the track a few times a year, and enjoyed the performance engineering in them. Today I enjoy and drive a SUV because I enjoy camping in remote locations that my old (awesome) sports car would not begin to be able to get to. In the future if I decide to build my own house, odds are I will find a pickup truck is a better fit than either sports car or SUV. It’s weird to see these choices through the lens of marketing. Marketing may influence which vehicle I buy, but it’s hard to imagine sports car marketing tricking me into buying a Ferrari to go camping.