Facebook (Meta) mostly “makes” ad space. So in that case, they’re making more / better ad space for the same inputs. Online advertising is a competitive busine

Facebook (Meta) mostly “makes” ad space. So in that case, they’re making more / better ad space for the same inputs. Online advertising is a competitive business, so that means more bang for the buck for Facebook’s advertisers. Now those advertisers have more money to invest in making more / better of whatever they make.