2 ms·
> If simpler packaging lowers costs and sales stay the same In reality packaging is a very big part of marketing. People are drawn by vivid and bright colors,
by rpozarickij 4mo ago
> If simpler packaging lowers costs and sales stay the same
In reality packaging is a very big part of marketing. People are drawn by vivid and bright colors, which is especially relevant in the modern world where unfortunately so many of us are living in a permanent hyper-stimulated state. It's hard to ignore well-designed packaging with tastefully chosen colors even if you're someone who is mindful about their eating/consumption choices and you know that what's inside that packaging is totally different from what you see from the outside.
- cainxinth 4mo agoAbsolutely. If packaging and marketing stopped mattering so much once the public already knows a product well, Coca-cola could have stopped spending so much on their brand a long time ago.
- tormeh 4mo agoIf packaging and marketing stopped mattering so much Coca-cola would go out of business immediately. Sugar water is cheap and simple to make. The off-brands taste just as good if not better in blind testing. The only defense they have is their brand and the amount of money they spend on marketing. Same with Red Bull.
- toast0 4mo agoPepsi tried redirecting their advertising money to community projects, but sales fell, so they went back to advertising.