3 ms·

I’m pretty sure a lot of Apple devices are sold due to the image projected by Apple’s marketing.

• 46493168 5mo ago
  That is, indeed, the purpose of advertising.
  • layer8 5mo ago
    You wrote “I would be surprised to find that any consumer chooses a device because of its marketing spend”. But advertising does skew consumer choice by its presentation, and the success correlates with marketing spend. It’s far from merely informational. Otherwise we’d just have black on white listings of “this product exists” with spec sheets.
    • 46493168 5mo ago
      Then why doesn’t Samsung just spend twice as much as Apple and take over the entire market? Are they stupid?