sutterbomb's post is 100% correct. Energy companies are often under strong regulator pressure to reduce consumption or to reduce consumption of specific fuel t

sutterbomb's post is 100% correct. Energy companies are often under strong regulator pressure to reduce consumption or to reduce consumption of specific fuel types (e.g. coal). Compared to wind or solar, a voluntary reduction in use by customers is a much more cost-effective means of meeting such regulations.