Your assertion doesn't make sense. For better or worse, humans are driven primarily by emotion, not rational decision-making. Much of life requires marketing,

Your assertion doesn't make sense. For better or worse, humans are driven primarily by emotion, not rational decision-making. Much of life requires marketing, and just because something is promoted in a way that works with human nature doesn't necessarily undermine its scientific nature. I'd love to know how naming it something emotive in order to build consensus destroys the underlying science.