If they had been selected for the actual festival, people with respected names would have seen it and talked about how bad it is. But releasing it at some obscu

If they had been selected for the actual festival, people with respected names would have seen it and talked about how bad it is. But releasing it at some obscure festival that nobody actually goes to wouldn't have been worthy of a company valued at $1.3bn. Pretending to show it at the Cannes festival is the obvious solution. Maximum media attention, none of the criticism And if it comes out that you lied you still get lots of trailer views, maybe even people checking out the full movie. All numbers you can show off to future investors about how successful your movie was