4 ms·

If you have to "market" it, especially with a lot of ad hominem namecalling...maybe it's not science. Maybe it's propaganda.

• kintamanimatt 14y ago
  Your assertion doesn't make sense. For better or worse, humans are driven primarily by emotion, not rational decision-making. Much of life requires marketing, and just because something is promoted in a way that works with human nature doesn't necessarily undermine its scientific nature. I'd love to know how naming it something emotive in order to build consensus destroys the underlying science.
• jpdoctor 14y ago
  > If you have to "market" it, especially with a lot of ad hominem namecalling...maybe it's not science. I'll note that you will never be wheeled into a nuclear-magnetic resonance machine for imaging, because "OMG it's nuclear!" They were rebranded from NMR to MRI simply because of resistance to the word "nuclear". [If you don't think that NMR/MRI is "science", then perhaps you can take it up with the Nobel physics committee.] The question is: Do you want to wait around for the state of science education to change (the US still is not metric, despite my 3rd grade teacher's assurances in 1974 that change was imminent) or do you want to choose your words carefully enough that even idiots can get past their religious programming?
• illuminate 14y ago
  Sadly, one has to combat the paid shills that dominate the punditry. Good science has to be put into soundbite form and propagated. How else would it be explained to your average citizen?