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> Seems profoundly niche to me. Am I missing something? As someone who dreams of someday starting a "lifestyle business", I love that it is profoundly niche.

> Seems profoundly niche to me. Am I missing something? As someone who dreams of someday starting a "lifestyle business", I love that it is profoundly niche. It gives me hope that I can go out and solve a problem that is important to me, but too niche for investors to bother with, and earn some money from it.

saghm 4mo ago
Yeah, it sounds like there just legitimately are 50K people who are in this niche. Maybe the fact that people might assume there are fewer is why there was a gap in the market for the author to fill!
- Cthulhu_ 4mo ago
  I think this is the Big Thing when it comes to making things - underestimating the market. Mechanical keyboards is a multi-billion industry, and building them yourself is a percentage of that. That said, I wouldn't be surprised if this product managed to end up in the supply chain for a lot of the keyboard manufacturers, which would be a huge boost to sales volumes.
  - saghm 4mo ago
    Given the acquisition, that fits with what I'd expect. 50k individual customers probably isn't going to be making a business worth over a million dollars for a product like this (a margin of $200 per sale seems quite high), but if it's an existing company buying it with the idea that they can integrate it into their existing stuff, the math probably works out a lot more.
- heeton 4mo ago
  If you like building keyboards, you’ll end up using a couple of these. I have 6!
- notahacker 4mo ago
  Also, and this is the neat bit, 50k people actively looking for recommendations on online communities
  - saghm 4mo ago
    True! "I am a user of this type of product" is a much less strong signal than "I'm going out of my way to solicit more information about what products are available for this and how to use them". This isn't the often-cited silly case of "I just bought X, and now I'm seeing ads for buying another X even though I don't need one anymore".
fragmede 4mo ago
It blew my mind how much $1 million is too niche and not a lot of money the first time I heard that.
- orhansavash 4mo ago
  [flagged]

saghm 4mo ago

Yeah, it sounds like there just legitimately are 50K people who are in this niche. Maybe the fact that people might assume there are fewer is why there was a gap in the market for the author to fill!

Cthulhu_ 4mo ago
I think this is the Big Thing when it comes to making things - underestimating the market. Mechanical keyboards is a multi-billion industry, and building them yourself is a percentage of that. That said, I wouldn't be surprised if this product managed to end up in the supply chain for a lot of the keyboard manufacturers, which would be a huge boost to sales volumes.
- saghm 4mo ago
  Given the acquisition, that fits with what I'd expect. 50k individual customers probably isn't going to be making a business worth over a million dollars for a product like this (a margin of $200 per sale seems quite high), but if it's an existing company buying it with the idea that they can integrate it into their existing stuff, the math probably works out a lot more.
heeton 4mo ago
If you like building keyboards, you’ll end up using a couple of these. I have 6!
notahacker 4mo ago
Also, and this is the neat bit, 50k people actively looking for recommendations on online communities
- saghm 4mo ago
  True! "I am a user of this type of product" is a much less strong signal than "I'm going out of my way to solicit more information about what products are available for this and how to use them". This isn't the often-cited silly case of "I just bought X, and now I'm seeing ads for buying another X even though I don't need one anymore".

fragmede 4mo ago

It blew my mind how much $1 million is too niche and not a lot of money the first time I heard that.

orhansavash 4mo ago
[flagged]