3 ms·
brand name != product name
by neoneye 18y ago
brand name != product name
- dpifke 18y agoMaybe I misunderstood your comment, but I would recommend the opposite for most startups, namely company name == product name == brand name (i.e. trade name). Why? Because it's hard enough to build consumer awareness of one name, especially with a limited marketing/PR budget. Doing it simultaneously for more than one name is even harder.