As a reminder the mission of Google is: >Google’s mission is to organize the world's information and make it universally accessible and useful. Its mission is

As a reminder the mission of Google is: >Google’s mission is to organize the world's information and make it universally accessible and useful. Its mission is not to give traffic to websites. If websites are a bad way for users to get information due to endless rambling or obnoxious ads then don't be surprised if that information is made more accessible. It's like if Google Maps didn't have things like business hours hosted within Maps instead of requiring the user to do extra work and find it on the business's website.