CPC on Facebook is fairly strong, the issue is CTR. Facebook is having to show an ad many more times to get a click. From an ecommerce perspective I the differ

CPC on Facebook is fairly strong, the issue is CTR. Facebook is having to show an ad many more times to get a click. From an ecommerce perspective I the difference in effectiveness is massive. I have found it very hard to really generate a lot of spending intent across the ads, retargeting, sponsored stories and offers. Whereas a good Adwords campaign across a large product inventory pretty much prints money and annoys users a lot less.