This is exactly the Innovator Dilemma at work. Ferarri took the bold action to not be tied with it's past. One of their director explicitly said they used an

This is exactly the Innovator Dilemma at work. Ferarri took the bold action to not be tied with it's past. One of their director explicitly said they used an external design company to intentionally to avoid a minor refinement of its ICE cars. They knew how this car will be perceived, if only because surely there must have been fierce internal resistance.