Generally agree. What we are learning about our own product is that customers will either pay us really nice amount OR not pay us at all. We started out thinkin

Generally agree. What we are learning about our own product is that customers will either pay us really nice amount OR not pay us at all. We started out thinking we'd charge $29/mo. Now we are up to $99/mo and so far, we haven't had a single rejection as a result of pricing. Plenty of guys just don't get the need for our tool - but it isn't the price. Guys who get it just gloss over the $99/mo price. That said, I can tell you that at least for a start-up, crossing a certain threshold can mean the difference between just being able to purchase the tool or needing your boss' approval. For the last start-up I worked at, the treshold was closer to $50 or so. We wouldn't think twice about tools in that vicinity. Soon as it crossed the $100 mark, we'd need the CEO's okay. My feeling is the upper limit on that shifts greatly depending on the different segments within enterprise but that is my one data point.