The apps that are actually useful I keep using, not even bothering to try and find a better app for that task because of laziness. The toy apps that I download

The apps that are actually useful I keep using, not even bothering to try and find a better app for that task because of laziness. The toy apps that I download because of marketing or curiosity or as a diversion? My usage fades quickly. Is it a surprise to anyone that hucksters have a problem with customer retention?