Enterprise is lucrative in part because, at least historically, most developers have been out of touch with big business (with the possible exception of big sof

Enterprise is lucrative in part because, at least historically, most developers have been out of touch with big business (with the possible exception of big software companies). So, the best ideas hadn't been picked over. However, developers tend to hang out with other developers and be comfortable around other developers. So B2D is a very crowded niche. Everyone who wanted to avoid learning about the problems of a new market has settled on B2D. Why start competing with this huge group?