For the NYTimes, I write about tech history and history of science. I see 3 common problems with "startup" writing, i.e., the language of young college males:

For the NYTimes, I write about tech history and history of science. I see 3 common problems with "startup" writing, i.e., the language of young college males: 1. Do not condescend. I immediately broke this rule above—it gets attention, but it doesn't convince. E.g., tweet-length commentary about complex subjects is condescending. 2. Delete rhetoric. 3. Graphics are a good hook, but they rarely explain anything.