The Jumpstart he links http://www.bluecollaragency.com/jumpstart#overview http://www.bluecollaragency.com/jumpstart#overview doesn't make sense to me because th

The Jumpstart he links http://www.bluecollaragency.com/jumpstart#overview http://www.bluecollaragency.com/jumpstart#overview doesn't make sense to me because the winning team is a design firm? They should participate in a homogeneous contest, where all the participants are offering related services, like web hosting, cloud services, etc. That helps attracting new customers.