3 ms·
I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing
by EricDeb 14y ago
I love subtle, ingenious ads but I get the impression they may not be as effective in terms of conversions as traditional image projection type ads (ie showing the latest bmw model or an attractive model wearing a particular clothing line)
- gkoberger 14y agoWhy? Every single person holding that magazine clearly likes Time, so the image resonates. Whereas a nice car or model is hit or miss. Plus, more people are going to buy an iPad than a new BMW. [Edit: Best of both worlds: https://www.youtube.com/watch?v=640v8yBcXg8 https://www.youtube.com/watch?v=640v8yBcXg8]
- habosa 14y agoI think in this case the trick is that all people with the magazine want to do the action displayed in the ad.