Jakob Nilsen guarantees that if you don't follow these rules only your mom will read your text. - Use words that make sense to your audience. - Convey one ide

Jakob Nilsen guarantees that if you don't follow these rules only your mom will read your text. - Use words that make sense to your audience. - Convey one idea in each paragraph. - Introduce the paragraph’s idea in the first sentence so people can quickly decide whether to read the paragraph. - Use meaningful headings. - Highlight keywords. - Use bullet lists. - Keep text short, simple, and informal. - Start text with conclusions, and include a summary of its content.