"now why are we building "jails" within the compelling interactivity of the "web 2.0"?" Usability. Take a look at the Yahoo research on OpenID for an example o

"now why are we building "jails" within the compelling interactivity of the "web 2.0"?" Usability. Take a look at the Yahoo research on OpenID for an example of just one standard: http://developer.yahoo.net/blog/archives/2008/10/open_id_research.html http://developer.yahoo.net/blog/archives/2008/10/open_id_res... Asking why people are flooding Facebook is a great question, one that often doesn't get asked by geeks, probably because we assume the problem is simple human flocking behavior and people herding towards where the rest of their friends hang out. Nope, that's a necessary but insufficient condition - why did that crowd form in the first place? Just try using myspace for a day and it's painfully obvious.