Social pressure, exactly. And in countries like Russia, it's much harder to manipulate it. They love their Livejournal and vk.ru, and their Nokia phones (some

Social pressure, exactly. And in countries like Russia, it's much harder to manipulate it. They love their Livejournal and vk.ru, and their Nokia phones (sometimes to a fault - Nokia is closing all stores in Russia), and they don't use Google or Facebook. Google tried and failed, now FB is trying. And Zuckerberg won't be able to solve this one, without some M&A. Fascinating.