> Or you could host themed nights where a few academics give talks about why Subject X is interesting, and then you tell the audience they can buy/order books o

> Or you could host themed nights where a few academics give talks about why Subject X is interesting, and then you tell the audience they can buy/order books on Subject X from you at the end (and please do, it's how you pay for the free talk). Only issue is why they would come to a book store to do this rather than do this sort of thing at MIT or Stanford. Maybe, integrate a coffee/snacks/cosy reading room along with book store?