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Facebook has shown a good way forward as far as getting inventory prices up. They recently opened up their native ad units to outside ad companies (like mine)
by brandnewlow 14y ago
Facebook has shown a good way forward as far as getting inventory prices up. They recently opened up their native ad units to outside ad companies (like mine) that have relationships with advertisers to drive demand.
Tumblr, Twitter, Foursquare, they are building in-house sales teams but will eventually follow Facebook's lead and open up some piece of their inventory to outside demand. That's how they get the price of that inventory up.
- fraserharris 14y agoNative ad units (retargeted ad bar) =/= atomic ad unit (promoted in-feed posts).
- robryan 14y agoMaybe sponsored stories could work like spot ec2 instances. Ask what the most is you will pay for story impressions and then balance that against the volume of sponsored stories people are seeing in their feeds.