Put your absolutely most important point at the top. Make your words, sentences, paragraphs and articles as short and simple as possible. People don't read, th

Put your absolutely most important point at the top. Make your words, sentences, paragraphs and articles as short and simple as possible. People don't read, they skim. (Where you used "reiterates," I would have used "repeats" or "gives.") Read what you write, and move your lips when you do it. A good sentence sounds good.