3 ms·
We're terrible at company and brand naming here in Europe. Just look at the "Wero" payment solution (formerly/currently iDeal). Like, who the hell came up with
by mortarion 4mo ago
We're terrible at company and brand naming here in Europe. Just look at the "Wero" payment solution (formerly/currently iDeal). Like, who the hell came up with that stupid name?
The list of stupid European company names and product names are endless.
- twjdeboer 4mo agoI agree, the Dutch iDeal was probably the better name. However I'm not sure if this is an uniquely European problem. Wero's counterpart 'Zelle' doesn't seem to be that much better of a name.
- Muromec 4mo agoIt's called Wero, because it means we and euro in all of the official EU languages.
- lejalv 4mo agoOnly English-sounding names are cool. The terminal state of cultural domination.
- krior 4mo agoWhy do you feel that Wero is a stupid name?
- moi2388 4mo agoBecause iDeal hints at what it’s for. What is a “wero”? Ask your parents or children what they think an “I deal” does and what a “wero” does.
- peterfirefly 4mo agoIt sounds a bit like "giro" which was a physical mail-based way of transferring money. Not a bad name at all.