Well, the question is not whether their business model is uniformly better than the current model, nor whether it makes sense for everyone. The question is whet

Well, the question is not whether their business model is uniformly better than the current model, nor whether it makes sense for everyone. The question is whether there is a sufficiently large group of people for whom the cost savings outweigh the potential hassle/risks. I'm not sure it will, either, but let's see.