I guess a good idea might be to ask at a local succsefull bookstore (NYC in your case): Just walk in and tell you have a bookstore in Boston and ask how it's go

I guess a good idea might be to ask at a local succsefull bookstore (NYC in your case): Just walk in and tell you have a bookstore in Boston and ask how it's gooing and what worked best for them? Other idea is to ask at a book(store) forum. Good luck!