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And the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?

qsi 5mo ago
Ah I see... Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.
decimalenough 5mo ago
Probably more than you'd think. Lamborghini is selling around 5000 butt-ugly Urus SUVs per year.
l23k4 5mo ago
Bizarre comparison. Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment. Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two. It's not like the full-size luxury sedan market is doing too bad. We've got at least: Audi: A8 BMW: 7er, i7 Mercedes: S-class, EQS Porsche: Panamera, Taycan (sort of) Rolls Royce: Phantom, Ghost Bentley: Flying spur Plenty of room for Ferrari to exist, but the Model S has been offering a low-end product at relatively high prices.
- burgreblast 5mo ago
  Thank you for noticing that Tesla's are priced at premium levels, but they still don't know how to make actual quality that is present the models you listed above. I've owned several of these and driven all but the EQS and there's a huuuge gap between a 7er S-class and a Tesla. Huge.
- Sohcahtoa82 4mo ago
  > Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? raises hand I like EVs for their ripping fast 0-60. It's the only performance metric I can actually use. Top speed doesn't matter. I drive a Model 3 Performance. I would have upgraded to a Model S Plaid a couple years ago, but Elon made a hard right turn politically and so I don't want to give him any more money. Also, Tesla has still been unable to fix quality consistency. My M3P has been great, but I've seen too many stories. Even people paying $100K for a Model S Plaid end up with things coming unglued or misaligned. I've seen them try to deliver a car with obvious gnarly scratches in the paint. With the weather getting dryer in the PNW, I'm now looking for a convertible for my next car. Still looking to keep electric though, so now I'm just waiting patiently for the Porsche 718, Polestar 6, or Corvette EV convertible if they ever make one. Basically, whoever makes the first EV sports convertible for $200K or less that doesn't look ugly as sin will likely get my money.
compiler-guy 5mo ago
Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers. Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.

qsi 5mo ago

Ah I see... Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.

decimalenough 5mo ago

Probably more than you'd think. Lamborghini is selling around 5000 butt-ugly Urus SUVs per year.

l23k4 5mo ago

Bizarre comparison. Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment. Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two. It's not like the full-size luxury sedan market is doing too bad. We've got at least: Audi: A8 BMW: 7er, i7 Mercedes: S-class, EQS Porsche: Panamera, Taycan (sort of) Rolls Royce: Phantom, Ghost Bentley: Flying spur Plenty of room for Ferrari to exist, but the Model S has been offering a low-end product at relatively high prices.

burgreblast 5mo ago
Thank you for noticing that Tesla's are priced at premium levels, but they still don't know how to make actual quality that is present the models you listed above. I've owned several of these and driven all but the EQS and there's a huuuge gap between a 7er S-class and a Tesla. Huge.
Sohcahtoa82 4mo ago
> Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? raises hand I like EVs for their ripping fast 0-60. It's the only performance metric I can actually use. Top speed doesn't matter. I drive a Model 3 Performance. I would have upgraded to a Model S Plaid a couple years ago, but Elon made a hard right turn politically and so I don't want to give him any more money. Also, Tesla has still been unable to fix quality consistency. My M3P has been great, but I've seen too many stories. Even people paying $100K for a Model S Plaid end up with things coming unglued or misaligned. I've seen them try to deliver a car with obvious gnarly scratches in the paint. With the weather getting dryer in the PNW, I'm now looking for a convertible for my next car. Still looking to keep electric though, so now I'm just waiting patiently for the Porsche 718, Polestar 6, or Corvette EV convertible if they ever make one. Basically, whoever makes the first EV sports convertible for $200K or less that doesn't look ugly as sin will likely get my money.

compiler-guy 5mo ago

Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers. Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.