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Nobody will change their Pizza purchasing habits for a perforated box ERGO pizza stores will not pay a premium for a perforated box ERGO great idea, but it will

Nobody will change their Pizza purchasing habits for a perforated box ERGO pizza stores will not pay a premium for a perforated box ERGO great idea, but it will never see the light of day BECAUSE it has a patent. If anything this is a good example of patent laws gone wrong. It has little to do with protecting and rewarding innovation, only protecting and rewarding corporations and other well healed individuals with patent lawyers.

tontoa4 18y ago
A smart startup would have low licensing fees to make it affordable. Maybe a few cents per box. Once one big company uses the idea to get new customers, chances are others will have to follow at the expense of not being a "green" company.
mattmaroon 18y ago
If nobody would buy it anyway, then how is the patent holding anyone back? It's just saving them from failure. If somebody would buy it, then this scrappy little startup has a chance. I'm not sure I agree with your first principle here though. The interesting thing about this box is that it has utility. Beyond being a "greener" option (I quote that because having your pizza delivered and then worrying about the environmental cost of paper plates seems to be like cutting off your toes and then worrying if you need to buy smaller shoes) it obviates the necessity of paper plates. And simply perforating a box may add very, very little extra cost.
spoiledtechie 18y ago
I would buy it. Im a vegitarian and when I buy vegitarian I choose to do so because it might save another cows life. Its good for humanity and life on this planet. I would buy the pizza box because it does exactly that. It helps humanity. If you think about it, the box prob only costs another 5 cents to make.
- brent 18y ago
  On the website they actually claim it is at "NO ADDITIONAL EXPENSE" (caps are on website). So effectively it is free marketing opportunity for the company buying it at no additional expense to the buyer. Since the barrier to change (for the buyer to their box) is so low I have a hard time imagining some pizza shops doing this.

tontoa4 18y ago

A smart startup would have low licensing fees to make it affordable. Maybe a few cents per box. Once one big company uses the idea to get new customers, chances are others will have to follow at the expense of not being a "green" company.

mattmaroon 18y ago

If nobody would buy it anyway, then how is the patent holding anyone back? It's just saving them from failure. If somebody would buy it, then this scrappy little startup has a chance. I'm not sure I agree with your first principle here though. The interesting thing about this box is that it has utility. Beyond being a "greener" option (I quote that because having your pizza delivered and then worrying about the environmental cost of paper plates seems to be like cutting off your toes and then worrying if you need to buy smaller shoes) it obviates the necessity of paper plates. And simply perforating a box may add very, very little extra cost.

spoiledtechie 18y ago

I would buy it. Im a vegitarian and when I buy vegitarian I choose to do so because it might save another cows life. Its good for humanity and life on this planet. I would buy the pizza box because it does exactly that. It helps humanity. If you think about it, the box prob only costs another 5 cents to make.

brent 18y ago
On the website they actually claim it is at "NO ADDITIONAL EXPENSE" (caps are on website). So effectively it is free marketing opportunity for the company buying it at no additional expense to the buyer. Since the barrier to change (for the buyer to their box) is so low I have a hard time imagining some pizza shops doing this.