Our goal behind this is to make it easier for people to conversationally interact with agents when they want to. Use cases like customer service or form-fill te

Our goal behind this is to make it easier for people to conversationally interact with agents when they want to. Use cases like customer service or form-fill text backs would fit this. People are already getting SMS/RCS conversations in their iMessage inbox. We're simply making those conversations feel more human, conversational, and natural.