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I hate to be that guy, but here's what I think 1) Most individuals here who want to monitor just 1 campaign don't have a strong brand. So there's very little v
by AznHisoka 14y ago
I hate to be that guy, but here's what I think
1) Most individuals here who want to monitor just 1 campaign don't have a strong brand. So there's very little value added with your app. They'll search for their brand on Twitter once a week to see the handful of mentions they get.
2) The BIG brand names already are using a platform like Hootsuite or SproutSocial to take care of everything social-media related. Which allows them to monitor their brand throughout the entire web(not just Twitter). As well as view analytics on their followers. And schedule messages.
IMO, your app is simply automates the process of searching for a brand name on Twitter. The categorization of the mentions into support questions, complaints, etc is not a huge value add, as most users will want to view all of their mentions, and don't care what bucket they fall under.
- illdave 14y agoHi, thanks for the feedback (and don't worry about being that guy - it's important to have critical feedback too). I agree that there's a specific size of brand that would find Recon useful - huge brands will have a big social media team working (almost) around the clock, and small companies might not get many mentions, but I do strongly think there's a huge number of companies that fit right in the middle that Recon is perfect for. Have a look at how 37signals have been thinking about this problem, for example: http://37signals.com/svn/posts/3317-behind-the-scenes-twitter-part-1 http://37signals.com/svn/posts/3317-behind-the-scenes-twitte... That 37signals post also highlights a problem with companies of that size that Recon solves - there's so much noise. You could manually search for your brand name throughout the day, or set up an alert that sends you everything that mentions you - but you'd waste so much of your time just sifting through information. Thanks again for the feedback though - I do appreciate hearing it.
- AznHisoka 14y agoHave you asked DHH if they would pay to use your product? People gripe about things all the time but it doesn't mean they'd pay for a solution.