Growing up in Milwaukee in the 1950s/60s, "Schlitz — The Beer That Made Milwaukee Famous" was so ubiquitous that it created a permanent engram in my brain. Th

Growing up in Milwaukee in the 1950s/60s, "Schlitz — The Beer That Made Milwaukee Famous" was so ubiquitous that it created a permanent engram in my brain. The slogan was in giant animated brightly lighted letters on the tallest building in downtown Milwaukee.