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See Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand https://vinepair.com/articles/schlitz-history-ad-campaign https://vinepai
by fallinditch 5mo ago
See
Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
https://vinepair.com/articles/schlitz-history-ad-campaign https://vinepair.com/articles/schlitz-history-ad-campaign
- deleted 5mo ago[deleted]
- zamadatix 5mo agoI wonder if that type of article would exist if they had made good brewery decisions before launching the commercials. I mean they aren't great commercials, but I don't know I'd compare them to the unabomber or call it the brand killer. The brand was already killed, the commercials just weren't great.
- bombcar 5mo agoIf the brand had taken off and recovered the advertisers would claim "daring and powerful commercials that saved the brand" - the one thing they can't admit is that advertising isn't terribly effective.