Generally the above happens when you don't use targeting on your Facebook ads. Different cultures and groups treat "likes" differently, so you shouldn't be surp

Generally the above happens when you don't use targeting on your Facebook ads. Different cultures and groups treat "likes" differently, so you shouldn't be surprised if some groups are a bit gun-ho when it comes to liking pages. Generally I've found that if you're using targeting the US or UK using keyword targets that it isn't generally a problem.