I think Facebook ads on external sites have potential to be the most well targeted ads on the internet. Currently, Google ads know about current intent (your s

I think Facebook ads on external sites have potential to be the most well targeted ads on the internet. Currently, Google ads know about current intent (your search or the topic of the site you're browsing) but not much about you. Facebook knows a lot about you, but nothing about intent except that you're currently wasting some time on Facebook. Soon Facebook will have both signals.