Great article, finally some commentary on the "other" side of the AppStore's hit-driven economy. Just about every aspect in this article I can attest to having

Great article, finally some commentary on the "other" side of the AppStore's hit-driven economy. Just about every aspect in this article I can attest to having delt with. We're having modest success but we've got a long road ahead of us. Criticism aside and to Apple's credit, this is the most fun i've had in a while — it's an great idea-to-consumer sandbox that can be piloted by a very small and agile teams. The iTunes App Store is a weird, wonderful and ever-changing beast. If a developer launches an app and leaves it alone expecting it to earn money, it won’t. This is what I keep telling people looking to enter the market. You really need to go in with long expectations and commit to your vision. It can be a reality but there's no easy gold, it will likely be fool's gold for 80% of those looking to make money. My advice to indie's is to partner up and don't quit your day job just yet.