The bottom line is you get what you negotiate. If you act like a patsy you'll be treated like one. If you sell your value to the investors you'll be in the pos

The bottom line is you get what you negotiate. If you act like a patsy you'll be treated like one. If you sell your value to the investors you'll be in the position to drive terms. That's why early stage fundraising/investing is tricky by definition. The value is purely speculative and is little more than guesswork based on a mix of intuition, guesswork and sheep instinct. The term "spray and pray" came into being for a reason. But once you are later stage you raise on revenues / cash flow / profit / growth rate. Entrepreneur rightfully should be in the driver seat for this type of deal.