3 ms·
The article doesn't address branding very much, but one of the theories for why laser-focused American brands (like Starbucks, KFC, or McDonald's) do so well in
by winterbourne 5mo ago
The article doesn't address branding very much, but one of the theories for why laser-focused American brands (like Starbucks, KFC, or McDonald's) do so well in Japan is that Japanese mega-companies are too brand-diluted to compete with them.