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This story is sensationalist and false. There is no external advertising network that Facebook wants to sell your data to. Facebook is changing this particular

This story is sensationalist and false. There is no external advertising network that Facebook wants to sell your data to. Facebook is changing this particular policy so that they can share data among its subsidiaries, like Facebook Ireland and Instagram. The "tracked changes" version of their data use policy [1] makes this clear on the last page (emphasis mine): > We may share information we receive with businesses that are legally part of the same group of companies that Facebook is part of, or that become part of that group (often these companies are called affiliates). Likewise, our affiliates may share information with us as well. We and our affiliates may use shared information to help provide, understand, and improve our services and their own services. [1]: https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676592/128/460431350669077_1584612884.pdf#page=15 https://fbcdn-dragon-a.akamaihd.net/cfs-ak-ash3/676592/128/4... (PDF)

julien_c 14y ago
I don't think this is the story's main point. If Facebook rolls out an AdSense-like product for publishers they're effectively building an external ad network (external as in outside facebook.com, not outside Facebook), right?
- khmel 14y ago
  It does not matter if site already has any Fb services (likes, recommends, sharing)- Facebook callback could be easily added to any site together with advertisment module. It means that Facebook will deliver to ad module that ad that is most likely will be clicked according to site's user fb profile, likes, etc.
objclxt 14y ago
I don't know quite how common knowledge this is, but I think it's fairly well known that Facebook are piloting external ad sales outside of facebook.com, particularly on mobile[1][2][3]. So Facebook already uses external ad networks, and as they're buying up inventory from other providers some Facebook specific data is getting passed between various companies. The data isn't being 'sold' as such, but it is being tracked. Currently this is mainly focused around getting Facebook app developers to advertise their apps through resold inventory [1]: http://www.adexchanger.com/social-media/facebook-goes-wide-with-mobile-ads-for-app-developers/ http://www.adexchanger.com/social-media/facebook-goes-wide-w... [2]: http://www.businessinsider.com/facebook-is-testing-a-product-that-will-revolutionize-mobile-for-users-and-startups-2012-10 http://www.businessinsider.com/facebook-is-testing-a-product... [3]: http://www.adexchanger.com/social-media/facebook-tests-mobile-ad-network/ http://www.adexchanger.com/social-media/facebook-tests-mobil...

julien_c 14y ago

I don't think this is the story's main point. If Facebook rolls out an AdSense-like product for publishers they're effectively building an external ad network (external as in outside facebook.com, not outside Facebook), right?

khmel 14y ago
It does not matter if site already has any Fb services (likes, recommends, sharing)- Facebook callback could be easily added to any site together with advertisment module. It means that Facebook will deliver to ad module that ad that is most likely will be clicked according to site's user fb profile, likes, etc.

objclxt 14y ago

I don't know quite how common knowledge this is, but I think it's fairly well known that Facebook are piloting external ad sales outside of facebook.com, particularly on mobile[1][2][3]. So Facebook already uses external ad networks, and as they're buying up inventory from other providers some Facebook specific data is getting passed between various companies. The data isn't being 'sold' as such, but it is being tracked. Currently this is mainly focused around getting Facebook app developers to advertise their apps through resold inventory [1]: http://www.adexchanger.com/social-media/facebook-goes-wide-with-mobile-ads-for-app-developers/ http://www.adexchanger.com/social-media/facebook-goes-wide-w... [2]: http://www.businessinsider.com/facebook-is-testing-a-product-that-will-revolutionize-mobile-for-users-and-startups-2012-10 http://www.businessinsider.com/facebook-is-testing-a-product... [3]: http://www.adexchanger.com/social-media/facebook-tests-mobile-ad-network/ http://www.adexchanger.com/social-media/facebook-tests-mobil...