3 ms·
"By the way, there are two exceptions to the name-your-price models that seem to be working in the marketplace currently; Kickstarter and auctions. I susp
by biot 14y ago
"By the way, there are two exceptions to the name-your-price models
that seem to be working in the marketplace currently; Kickstarter
and auctions. I suspect that social proof that there are others
backing a project motivates Kickstarter users to name a price
(starting at $1 minimum bid)."
Kickstarter is name-your-price in the same way that McDonald's is: small fries costs $X, medium fries $Y, and large fries $Z. Choose X, Y, or Z, and get the corresponding sized item. On Kickstarter, you can't choose to contribute $1 yet still receive the same item as the person who contributes $100.
- ananddass 14y agoCorrect. Hence the analogy to airline seats. This is not really name your price. Kickstarters approach is mainly to segment the donors by commitments
- dfguo 14y agoHumble Bundles is an example that name-your-price model works for certain goods when you have fine-tuned the mechanisms. Name-your-price model works on goods that consumers are expected to pay. I don't think that works with donation.