Will be a great way to explain why their graph didn't have a crazy holiday spike... but feels like a missed opportunity to me, since they aren't collecting emai

Will be a great way to explain why their graph didn't have a crazy holiday spike... but feels like a missed opportunity to me, since they aren't collecting emails or doing much to market the bigger idea behind Everlane on this page. People are fickle, at least capture enough info to get them to come back.