This is the thing I don't get - lots of concerns about water shortages, but for some reason the price of water doesn't go up accordingly. In fact, large consume

This is the thing I don't get - lots of concerns about water shortages, but for some reason the price of water doesn't go up accordingly. In fact, large consumers of drinking water get a discount. It should be the other way around: consumers and public interest things like hospitals should get preference and low prices for water, corporations should pay more and invest in their own water systems, like collecting rainwater, cleaning surface water (thinking of NL here), or desalinating seawater (and handling the waste responsibly instead of putting it back in the sea).